Founded in 2011, c/unique offers communication and brand strategy consultancy to finance, luxury, fashion, lifestyle, art and design industry leaders both at local and international level. Working within a network of independent agencies around the world, we understand the unique needs and visions of the brands we work together with. We offer communication consultancy solutions through our understanding of the industries, people and international culture. We are the solution partners, act on behalf of our brands and coordinate all corporate communication activities in line with their global strategies. Brands we work with benefit from our understanding of both local and international communication challenges as well as the challenges of their competitors in an ever changing dynamic cultural landscape
Building brands is what we do. It’s what we love, it’s what motivates us. So we make your stories our stories. A niche initiative or a global campaign, we turn it into everybody’s stories. We take our stories very serious so we carefully tailor them to create awareness, not an image campaign. Staying true and transparent is the core of our stories, delivering the brand promise, showcasing the attributes and personality of the brand to all audiences. Bringing all our expertise together, we identify and tailor all necessary tools to create opportunities to raise the brand awareness, to innovate and elevate a brand’s presence. We study all elements that make the brand, compose all diversifications and determine immediate and long term objectives. Our creative yet bold and lean communication strategies allow the brands to gain a reinforced positioning.
Communication & PR
We are experts in delivering creative and focused media strategies that deliver and create leverage for the brands on print, broadcast and digital media. Our industry experience and cultural insight create targeted awareness among both local and global audiences. From feature developments to story campaigns, designing a strong awareness is our pivot role. Our approach for every brand and industry is unique, we use all tools needed and customize for lean outcomes. For event design, we complement our strategies with private dinners to international travel programs, new collection launches to celebrity endorsements to enhance the effect of our strategies.
Influencers and influencer marketing are essential tools to reach the target groups today. We bring together the creative influencers and brands in line with the brands’ strategic needs and brand positioning to have a leading role. Consumers lead consumers; influencer marketing is powerful, it’s social, it’s native and it’s trackable. Organic content is our story, let’s get your story the most talked about!
Carefully positioning a brand’s presense on digital sphere, we make sure nothing lacks and nothing stands out more than they should. Digital is the new king but the ‘content’ will always be core of our stories. Relying on the main communication strategies, we create online experiences that our brand stories promise across web, mobile and social platforms. We match our brand story with all related digital influencers to create cutting edge focuses.
We base our industry intelligence on our expertise and the deep understanding of cultural dynamics. Offering the best intel and the consultancy for the future plans, we provide the solid first steps for the foreign companies entering the local markets or local companies planning to make investments abroad. We connect, we deliver and we help to set the stones ahead.